The Magic Stick isn’t really what you ‘d get out of a modern-day sex toy. In fact, it can extremely well be your granny’s vibrator. It evaluates 1.2 pounds, steps 12 inches from base to tip and also has a bulbous, “tennis ball-sized” head. It’s made of tough plastic, has 2 speeds– high (6,000 resonances each minute) and also drained (5,000 resonances each minute)– and also attaches to a power outlet via a 6-foot cord. It’s neither water-proof, neither waterproof and also tends to overheat * after 25 minutes of usage. Imperfections aside, the Magic Stick remains to outsell even more technically innovative competitors, even as the firm that created it distances itself from what has turned into one of one of the most famous sex toys in existence.
The Magic Stick occupies a special area in the record of both women sexuality and also customer electronic devices, but it’s neither the first tool of its kind to be marketed as an individual massager, neither the first generated by a leader in the electronic devices industry. GE marketed its very own, as did Panasonic and also Oster (most ideal known for its blenders). According to Rachel P. Maines’ The Modern technology of Climax, the first electronic vibrator showed up in 1878, preceding radio, tv and also a multitude of various other groundbreaking technologies. Maines explains a device, powered by a massive battery, created by an English physician named Joseph Mortimer Granville and also manufactured by Weiss, a clinical instrument manufacturer.
The same year the Magic Stick showed up on the market, a New York-based musician by the name Betty Dodson had her first raunchy one-woman exhibit at the Wickersham Gallery on Madison Opportunity. According to Dodson, often associated with single-handedly mading popular the tool, the show’s opening noted her venture right into sex education and learning. Four years later, she released a collection of educational classes called Bodysex Workshops, where she used vibes to teach females about masturbation, and also in 1974 she launched her first book, Liberating Masturbation. Dodson, like so several females at the time, sought sex toys in instead conventional venues.
” Electric vibes were marketed as massage therapy devices and also I got them in the small-appliance section of Macy’s,” Dodson claimed.
While Liberating Masturbation was marketed alongside the Magic Stick at Eve’s Garden, a brand-new and also instead subversive sex shop that provided especially to females, Dodson selected the Panasonic Panabrator in her early demos. It had not been until 1975 that she replaced it with the Magic Stick. According to Dian Hanson, previous editor of Juggs, Leg Program and also various other males’s magazine, and also existing Sexy Publication Editor at Taschen publishing, Dodson transformed her on to the Stick in 1977 and also she’s been an enthusiast ever since.
” She informed me to become a Hitachi Magic Stick, but to be careful of its power, both physical and also psychological, as it’s an addictive broker right behind heroin,” Hanson claimed. “My only previous vibrator experience was a pink plastic thing that held 2 D-cell batteries and also the Hitachi was an entire ‘nother globe.”
Hanson’s reaction to the Magic Stick isn’t really one-of-a-kind. It’s generally referred to as the Cadillac of vibes and also has been a record-breaker at dynamic sex shop Excellent Resonances since it opened up in 1977. In the near 50 years since its birth, technological breakthroughs have actually led to substantial jumps in customer technology, but the Magic Stick has stayed mainly unmodified.
The US License and also Trademark Workplace notes the Hitachi Magic Stick’s first usage in commerce as April 25th, 1968. In the 46 years since, this large, white hunk of plug-in plastic, which bears some similarity to a bass drum mallet, has involved stand for an uncomfortable duality for several Americans. It’s marketed and also marketed as an individual massager in chain store and also pharmacies, while likewise serving as a relied on masturbation help.
That is until last summer season. Hitachi ditched the old, 1980s packing, retooled the materials for a lighter, much more long lasting magic wand original and also switched over out the motherboard. To the unaware, it looked much like mother’s old Magic Stick, with one notable exemption: The Hitachi name was no place to be discovered.
Weiss’ motorized merrymaker was first used to treat hysteria, an old-fashioned medical condition thought to be cured via women climax. As Maines mentions, by the early 1900s, there were loads of models on the market, and also their usages had broadened to include therapy for everything from arthritis and also bowel irregularity to aching muscle mass.
Since Mortimer Granville created the first electric vibrator, they’ve successfully passed through the mainstream with appearances in significant movement photos, preferred TV programs and also fashion publications. Mindsets toward sex and also sex toys have actually transformed dramatically, but no various other vibrator has recorded the mainstream creativity like the Magic Stick, save for maybe the multi-pronged Rabbit, which had its very own turn in the spotlight on an episode of Sex and also the City.
We’ve come a lengthy way since Elders’ ouster; archaic regulations restricting the sale of sex toys have actually gradually dropped from the books and also public numbers like Oprah have actually legitimized the topic in traditional media, but masturbation and also its accoutrement are still forbidden. Info about the Magic Stick is tough to come by exterior of individual anecdotes and also the tool’s main site.
It shows up that silence is no mistake. We connected to Hitachi numerous times while researching this tale and also received no answer. According to Eddie Romero, director of procedures for Vibratex, the primary US importer of the tool, Hitachi was all set to draw the plug totally prior to last summer season’s redesign. As he puts it, Hitachi is a “very standard” Japanese firm and also really did not want its name affixed to what is basically one of the most recognizable sex toy in the world. Vibratex, not all set to shed its largest moneymaker (it’s marketed 250,000 systems since last summer season), convinced Hitachi to continue generating it as the Original Magic Stick.
” Obviously, Mr. Hitachi Sr. really did not like the concept that his massage therapy maker was offering countless females climaxes,” Dodson claimed. “Challenging crap! It stays my favored vibrator to this day.”